Services

Pitch • Pro Forma • Plan
Marketing • Branding • Operational Excellence

High Power Consulting offers general business consultation, but I specialize in presentation preparation, especially for funding pitches, Pro Forma revenue & cost forecasting, Marketing & Branding strategies, Operational Excellence and Formal Business Plan writing. Each area is vital to a start-up and a growing company. Generally, I specialize in retail, manufacturing, service, and recurring revenue businesses. While general business principles can be applied across many industries, I have specific experience in cannabis, consumer goods and software.

Pitch

Armed with a financial model and a business plan, convincing others to join your mission is key to your journey. A great pitch can attract top employees, add world-class vendors to your ecosystem, or bring in the investment your business needs to get to the next level. When it comes to presentations and pitches, there's nothing worse than sitting through a dry, lifeless click-through of wordy slides or a monotone monologue. I’ll show you how to bring your presentations to life so you can focus on what's important – your ideas. High Power Consulting will work with you to develop a great script, presentation material, accompanying hard copy material, and the live performance you need to win the room.

As an example of winning a pitch, you can watch me representing my CannaKorp company on CNBC’s PowerPitch.I was invited to pitch my business to a panel of three judges. I recorded a one-minute, uninterrupted pitch, followed by a panel discussion where the pitch was graded, the judges asked questions, and then indicated their investment interest by declaring if they were “In” or “Out.” CannaKorp won three “A” grades and three “Ins” – something no other company accomplished in 2016. My pitch history includes many live fundraising pitches across the country, on stage and in smaller meetings, from 2014 through 2019, and my first year MBA team won the prestigious Boston College Carroll Graduate School of Management Diane Weiss presentation competition in 2002.

Pro Forma

A well thought-out Pro Forma is key to really thinking about how you’ll grow revenue and profits over time. With the right Excel template, changing assumptions should be relatively easy so you can see the impact of those changes quickly. Once the original plan is established, the template should be your “go-to” tool as you keep evolving your business model and learn more facts about the inputs needed for the model. High Power Consulting can give you the starting template and customize the input areas as a collaborative exercise to really detail the business financial model.




Business Plan

Once the financial model is documented, it will be easier to write a formal business plan. The thought process that went into building the model needs to be translated into prose that demonstrates you know more about the business than anyone else. The way you will drive revenue, account for competition, understand the market you will operate in, and the team you have or will need to address the opportunity you are tackling, needs to be formally written for investors, management, and future employees. High Power Consulting can provide the Business Plan template, assist in crafting draft versions, and provide editorial services throughout the process.

Marketing & Branding

 

Marketing, branding, promotions, pricing and distribution strategies are critical to your planning and success. Often, these elements are the most fun to talk about and contemplate but really crafting what you want to say about your product or service and how you will convey that to your prospects are vital to your business success. While the business plan needs to be informed by these decisions, in the end, the customer-facing material you produce is the manner in which you will gain attention, aquire prospects and close the sale. High Power Consulting will assist you in developing the key elements of your marketing and branding strategy that will enable your ideas and your vision to be understood and pull you audience into your world.

The “Heavy Metal Cannabis” brand pictured here is an example of a well-thought out branding strategy I created that combined image, product development, packaging, and an interactive consumer experience in a full family of products combined with a unique, energizing launch strategy.

Operational Excellence

As the financial models and business plan unfolds, it’s important to consider how your operations will perform as efficiently as possible. From the start, there will likely be costs that are not completely aligned with your ultimate goals while you gain traction and scale to reduce your costs per unit or service. However, spending time planning for how those costs will change over time and the processes, equipment and/or facilities you will need to drive down costs and improve efficiencies should be part of your initial business planning. High Power Consulting has the experience in manufacturing and service environments to guide you through the thought process and project how your business will benefit over time.